1915 - 1920

Phonograph Ads in the Late Teens and World War I

This gallery features phonograph ads from 1915 to 1920.


"Victor supremacy" and the "Both Are" Victor ad campaign, The Talking Machine World, August 15,1915


Talking Machine World, 1915


"The Columbia Grafonola is the one ideal musical instrument" for every musical occasion, 1915


Edison Triumphant! The master inventor triumphed "over a task as Herculean as ever was set for any man before." 1915


"Tone - That's where the Victrola is pre-eminent, Harper's Magazine, 1915


Columbia for your 1915 Christmas, 1915



"It is reality, nothing less; for "The Stage of the World" presents the artists themselves to you..." Columbia Grafonola, 1916 (PM-0879)


"Victor Records - The master interpretations of the world's greatest artists." The Literary Digest for February 26, 1916


"The whole enchanted realm of grand opera...comes to life through the magic portals of the Columbia Grafonola," 1917 (PM-2101)


"The Record played on the Columbia Grafonola is more than a record -- it is reality." 1917



"Hearing the world's greatest artists is an everday pleasure with a Victrola." Life, 1917


"Masterpieces of opera by the world's greatest artists" Victor Supremacy, The Ladies' Home Journal for March, 1917



"Who knows more about the music than the world's greatest artists!" The National Geographic, 1918


The greatest artists "have chosen Victrola Records exclusively to carry their art to all the world and immortalize them for all time," 1918"



"Galli-Curci makes Victrola Records exclusively - Victor Supremacy" Life, April 11, 1918


“Caruso is singing in the trenches of France tonight…Thousands of miles from home in a land torn by battle, our boys yet listen to the spiritual voice of Art. Through the Victrola, the mightiest arts in all the world sing to them the hymn of victory, cheer them with their wit and laughter, comfort and inspire them.” Victrola ad, The Theatre Magazine, November 1918 (PM-1944)


"You Forget You are in a Store" Columbia ad, April 1918



"Can you send it home today?" - The Ladies' Home Journal, December 1918


Will the "master-magicians of music and entertainment", these "great artists sing in your home on Christmas morning?" "The foremost artists of the world make Victrola Records exclusively." Victrola, 1918



Open your heart to the world's great music! The Talking Machine World, July 1919


"Take Music Wherever You Go" The Ladies' Home Journal, 1919



"Miss Columbia Celebrates the Fourth" - The Ladies' Home Journal, July, 1919 - artwork by Rolf Armstrong (PM-0864)


"A Magical Voice of Music," Columbia Grafonola, 1919




"Sweet Memories Awakened," Vitanola, The Literary Digest for November 8, 1919



"The pride of possession - the supreme satisfaction of owning a VITANOLA, the phonograph of marvelous tone." The Literary Digest for October 11, 1919


This Christmas Message from the World's Greatest Artists pictures those artists inside someone's elegant house. However, the ad doesn't use the words "reality" of performers coming to your house (like many ads did); instead, this ad says that "they cannot be with you on Christmas Day but they can visit you through the Victrola -- their other self." Victrola. 1919