Another Adventure of Elsie and the Bunny

Cadbury Ltd., c.1920's

 

Another Adventure of Elsie and the Bunny is a sequel to Elsie and the Bunny, with the Bournville Bunny showing Elsie all the improvements that have been made to the chocolate factory since her last visit. This 1920's promotional book by Cadbury Chocolate was designed to show Cadbury's progressive approach in running their Bournville chocolate factory as part of the "Factory in a Garden" movement in the UK in the 1920's.

While taking a tour of Cadbury's office's, Elsie see a Dictaphone and puts "the tube to her ear."

 

Another Adventure of Elsie and the Bunny, Cadbury Ltd, c.1920's

(The Bournville Bunny - visiting the Cadbury Chocolate factory)

 

In The Rise and Fall of the Healthy Factory: The Politics of Industrial Health in Britain 1914-1960 author Vicky Long explains that

"Cadbury even sought to elevate its production processes to the realm of children's fiction in a series of pamphlets, derivative of Alice in Wonderland, which recounted the adventures of Elsie and the Bournville bunny. "I am here to guide the little boys and girls who want to go through the beautiful workrooms at Bournville and see how Cadbury's cocoa and chocolate are made', the bunny explains to Elsie in 'Bunny: Visit to Bournville'. "You will see that everything is kept very, very clean in these rooms so that nothing nasty or bad can possibly get into the cocoa or chocolates.' Further on in her tour, Elsie discovers that 'it is not "all work and no play" at Bournville' as the bunny shows her the firm's playing fields, girl's swimming bath and recreation ground.

(Courtesy of Vicky Long, p. 74, The Rise and Fall of the Healthy Factory: The Politics of Industrial Health in Britain 1914-1960 ©2011 Vicky Long, published by PALGRAVE MACMILLAN)

 

 

Saturday Evening Post, December 18, 1920

 

 

 

 

 

Phonographia