Another
Adventure of Elsie and the Bunny
Cadbury Ltd., c.1920's
Another Adventure of Elsie and
the Bunny is a sequel to Elsie and the Bunny, with the
Bournville Bunny showing Elsie all the improvements that have been
made to the chocolate factory since her last visit. This 1920's promotional
book by Cadbury Chocolate was designed to show Cadbury's progressive
approach in running their Bournville chocolate factory as part of
the "Factory in a Garden" movement in the UK in the 1920's.
While taking a tour of Cadbury's office's, Elsie
see a Dictaphone and puts "the tube to her ear."
Another Adventure of Elsie and
the Bunny, Cadbury Ltd, c.1920's
(The Bournville Bunny - visiting
the Cadbury Chocolate factory)
In The Rise and Fall of the Healthy Factory:
The Politics of Industrial Health in Britain 1914-1960 author
Vicky Long explains that
"Cadbury even sought to elevate its production
processes to the realm of children's fiction in a series of pamphlets,
derivative of Alice in Wonderland, which recounted the
adventures of Elsie and the Bournville bunny. "I am here
to guide the little boys and girls who want to go through the
beautiful workrooms at Bournville and see how Cadbury's cocoa
and chocolate are made', the bunny explains to Elsie in 'Bunny:
Visit to Bournville'. "You will see that everything is kept
very, very clean in these rooms so that nothing nasty or bad can
possibly get into the cocoa or chocolates.' Further on in her
tour, Elsie discovers that 'it is not "all work and no play"
at Bournville' as the bunny shows her the firm's playing fields,
girl's swimming bath and recreation ground.
(Courtesy of Vicky Long, p. 74, The Rise
and Fall of the Healthy Factory: The Politics of Industrial Health
in Britain 1914-1960 ©2011 Vicky Long, published by PALGRAVE
MACMILLAN)
Saturday Evening Post, December
18, 1920
Phonographia
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