Signs, billboards and window displays promoting the Phonograph
Phonograph Signage
Signs, billboards and window displays promoting the Phonograph
Edison muslin banner, The Edison Phonograph Monthly, August 1908
"Leaders of the World," The Edison Phonograph Monthly, July 1910
"Leaders of the World," The Edison Phonograph Monthly, July 1910
Facts about the Edison Electric Sign, New York City "Leaders of the World"
The Edison Phonograph Monthly (Music Trades) November 1910
Factola: William Joseph Hammer, a laboratory assistant who assisted Thomas Edison in the development of the incandescent light bulb (3) built the world's first advertising sign using incandescent electric lights.(4) For more on Hammer and his spectacular 'Electric Dinners' read Allen Koenigsberg's "Electrical Diablerie - The Lost 'Electrical Dinners' of W. J. Hammer."
Camden County Historial Society
Victor's 1906 sign on Herald Square, New York City. "Illuminated by more than a thousand lightbulbs" and Nipper more than twenty-five feet high it was at the time "reported to be the most expensive in the world." (1)
Edison Billboards on the Hotel Bartholdi, New York City, The Edison Phonograph Monthly July 1907
The Edison Phonograph Monthly, May 1907
Victrola Advertising, The Talking Machine World, November 1918
Electric Sign Advertising, The Talking Machine World, February 1919
Sonora Billboard, The Talking Machine World, July 1919
"DA-LITE" Displays, The Talking Machine World, December 15, 1921
"DA-LITE" Displays, The Talking Machine World, February 15, 1922
The Victor Outdoor Sign stands 14 ft. high when erected. 1922
The Talking Machine World, November 1922
The Talking Machine World, August 1923
The Talking Machine World, September 1923
The Talking Machine World, September 1923
Window Displays
Selling Records Through Your Window
The Edison Phonograph Monthly, September 1908
The Edison Phonograph Monthly, October 1908
Form 2106 Edison Booklet for Edison Dealers for Christmas, 1911
The Talking Machine World, November 1915
The Talking Machine World, July 1917
The Talking Machine World, March 1917
An article by "Ellis Hansen, who is recognized as one of the most practical designers of talking machine window displays in the United States" was illustrated by this photograph. Three 'cut-outs in this early fall window are used in this display that was designed "when the Victor Co. featured the Castles in their national advertising campaign in the daily papers, illustrating the different dance steps introduced by these clever artists." The Talking Machine World, August 1917
The Summer Vacation month with New Victor Records - Window display designed by Ellis Hansen (2), The Talking Machine World, October 1917
The Talking Machine World, November 1917
Cracker-Jack Window Display - As the record plays the Liberty Bell revolves and the Flags wave.
The Talking Machine World, November 1917
The Talking Machine World, November 1917
The Talking Machine World, November 1917
Edison Store Window Display, The Talking Machine World, February 1918
Lyon & Healy, Chicago Christmas Window Display for Victor, The Talking Machine World, January 1919
Columbia Dealer Window and Materials, The Talking Machine World, March 1922
Victor's release of Gypsy Blues from the musical "Shuffle Along" featured in the window of Emanuel Blout's store in New York City
The Talking Machine World, March 1922
The Talking Machine World, May 1922
The Talking Machine World, May 1927
Bubble Books WIndow Display, The Talking Machine World, July 15, 1921
See Mainspring Press for additional
Columbia Phonograph Company Window Displays (1904 – 1907)
Columbia Graphophone display, The Talking Machine World, April 15, 1906
The Talking Machine World, January 1906
Phonographia
